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In 2026, top-performing Meta Ads campaigns achieve a 3-second video Thumbstop Rate above 32%, a 15-second Hold Rate above 25%, an outbound Link CTR of 1.35%–2.10%, and a blended Return on Ad Spend (ROAS) between 2.8x and 4.5x depending on product gross margin.
Methodology Note: 2026 performance benchmarks across Meta Feed, Stories, Reels, and Advantage+ Shopping Campaigns (ASC).
| Industry / Funnel Type | Median CPM | Outbound Link CTR | 3s Thumbstop Rate | Landing Page CVR | Target ROAS Benchmark |
|---|---|---|---|---|---|
| Beauty, Skincare & Cosmetics | $12.80 | 1.65% | 35.0% | 3.20% | 3.2x – 4.8x ROAS (UGC before/after & founder hooks) |
| Apparel, Fashion & Accessories | $9.40 | 1.80% | 33.5% | 2.75% | 3.0x – 4.2x ROAS (Dynamic catalog + Reels try-on) |
| Home, Kitchen & Gadgets | $10.60 | 1.55% | 36.0% | 2.90% | 2.8x – 4.0x ROAS (Problem-solution visual demo in first 2s) |
| Health & Nutritional Supplements | $15.90 | 1.40% | 31.0% | 3.45% | 2.2x – 3.5x First-Order ROAS (Scale on 90-day LTV) |
| B2B SaaS & Info Products | $18.50 | 1.15% | 28.5% | 4.10% | 2.5x – 4.5x ROAS (Lead magnet or self-liquidating offer) |
Journalists, bloggers, and researchers may freely quote these 2026 benchmark figures with link attribution:
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