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Calculate Return on Ad Spend (ROAS) to evaluate paid advertising profitability across Google, Meta, and TikTok.
Total sales directly attributed to the campaign
Total media spend paid to ad platform
500.0% gross revenue returned per ad dollar spent
Positive campaign margin
Return on Ad Spend (ROAS) is a foundational marketing metric that quantifies the gross revenue generated for every dollar invested in advertising.
Divide the total gross revenue generated from your advertising campaign by the total amount spent on advertising. To express as a percentage, multiply by 100.
Scenario: An e-commerce shoe store spends $1,000 on Facebook Ads and generates $4,000 in customer sales.
Input your gross attributed revenue and total advertising budget. The calculator instantly evaluates your multiple, gross profit margin, and performance benchmark.
Combine complementary calculators and checkers to optimize your entire campaign.
Measure total Return on Investment (ROI) factoring in net profit and all project expenses.
Calculate Cost Per Acquisition (CPA) to optimize paid ad bidding and customer conversion budgets.
Calculate Cost Per Click (CPC) from ad expenditure and traffic volume.
Calculate Click-Through Rate (CTR) to evaluate creative engagement and ad resonance.
Calculate Break-even Units and Sales Revenue needed to cover fixed overhead expenses.