Why do high-volume sellers still lose money?

Because sellers fail to calculate progressive marketplace tier fees and voucher cuts from the gross price instead of the net margin.

Marketing Calculators

Shopee & TikTok Shop Profit Target Calculator

Calculate recommended selling prices, platform commission fees, and net profit margins for Shopee and TikTok Shop sellers.

Shopee & TikTok Shop Profit Target Calculator

Modal Pokok Produk (HPP)

Biaya pembelian atau pembuatan produk

Target Laba Bersih per Unit

Keuntungan bersih yang ingin Anda kantongi

Biaya Packing & Operasional (Rp)

Kardus, bubble wrap, lakban & stiker

Alokasi Diskon / Voucher Kampanye (%)

Cadangan voucher toko atau diskon tanggal kembar

Tipe Akun Toko Marketplace

Program Gratis Ongkir XTRA (+4.0%)Program Cashback XTRA (+2.0%)

Rekomendasi Harga Jual

Rp 131.579

Harga pasang di etalase

Potongan Marketplace

Rp 19.079

Total 14.5% fee platform

Laba Bersih per Produk

Rp 35.000

Margin Bersih: 26.6%

Estimasi 100 Penjualan

Rp 3.500.000

Total keuntungan bersih

Rincian Komisi Marketplace

Biaya Admin:6.5%

Gratis Ongkir XTRA:4.0%

Cashback XTRA:0.0%

Cadangan Voucher:3.0%

What is the Shopee & TikTok Shop Profit Target Calculator?

The Shopee & TikTok Shop Profit Target Calculator helps marketplace merchants compute safe retail prices to guarantee target net profit after mandatory platform commission cuts.

How Does It Work?

Takes product COGS, packaging cost, platform tier fees (Star Seller, Mall, TikTok Shop), and free shipping deductions to reverse-engineer the required selling price.

Expert Tips & Best Practices

Always factor in campaign voucher co-funding (typically 3-5%) so flash sales do not erode your bottom-line profit.
Track returns and damaged goods allowance (normally 1-2% of sales) into your base cost structure.

Frequently Asked Questions

Shopee non-star fees range between 4-6%, Star Seller around 6.5%, and Shopee Mall up to 8.5% plus 4% Free Shipping Xtra.

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