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| Evaluation Dimension | Google Search Ads (High-Intent Capture) | Meta & TikTok Ads (Algorithmic Demand Generation) | Strategic Takeaway |
|---|---|---|---|
| 2026 Median CPM (Cost Per 1,000 Impressions) | Google Display/Search: $3.50 – $35.00+ | Meta: $8.50 – $16.50 | TikTok: $3.80 – $8.20 | TikTok offers lowest awareness CPM |
| 2026 Median CPC (Cost Per Click) | Google Search: $1.85 – $5.40 | Meta: $0.75 – $1.80 | TikTok: $0.40 – $1.10 | Social ads drive cheaper traffic clicks |
| 2026 Median Landing Page Conversion Rate | Google Search: 3.8% – 7.5% | Meta: 1.8% – 3.5% | TikTok: 1.2% – 2.8% | Search intent converts 2x higher on page |
| Primary Optimization Lever | Search Intent Match, Negative Keywords & Quality Score | First 3-Second Video Hook & Creative Refresh Velocity | Model all channels in MarketToolz |
When you scale video ads on TikTok and Instagram Reels, up to 35% of viewers do not click the ad link immediately—instead, they open Google or Shopee/Amazon later that day and search your brand name. That is why sophisticated media buyers track blended MER (Marketing Efficiency Ratio) alongside channel-level ROAS.
Run unlimited live calculations, SEO/GEO audits, and margin simulations right now:
Calculate Return on Ad Spend (ROAS) to evaluate paid advertising profitability across Google, Meta, and TikTok.
Calculate Cost Per Click (CPC) from ad expenditure and traffic volume.
Calculate Cost Per Thousand Impressions (CPM) for brand awareness and reach campaigns.
Calculate Click-Through Rate (CTR) to evaluate creative engagement and ad resonance.
Generate second-by-second 30s/60s video ad scripts, visual storyboards, B-roll cues, and voiceovers for TikTok, Reels, and YouTube Shorts.
Calculate recommended daily budgets and monthly spend caps for Google Ads campaigns.
Google Branded & High-Intent Search typically delivers the highest direct ROAS (4.5x–8.0x), while Meta Advantage+ Shopping and TikTok Shop Ads provide the largest scalable top-of-funnel volume.