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Calculate holistic marketing campaign ROI including media spend and creative agency fees.
Total sales generated from the campaign
Paid to advertising platforms
Video production, copywriting, management fees
Includes both ad platform spend and creative agency fees
$6,000.00 media + $4,000.00 production
Campaign ROI evaluates the full economic efficiency of integrated advertising initiatives.
Combine media cost and agency/creative fees, subtract from revenue, and divide by total costs.
Scenario: Campaign generates $25,000 from $6,000 media spend and $4,000 creative production.
Combine media budgets and agency retainers against campaign revenues to measure net percentage returns.
Combine complementary calculators and checkers to optimize your entire campaign.
Measure total Return on Investment (ROI) factoring in net profit and all project expenses.
Calculate Return on Ad Spend (ROAS) to evaluate paid advertising profitability across Google, Meta, and TikTok.
Calculate true net take-home profit from ad campaigns after accounting for COGS and ad spend.