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Measure total Return on Investment (ROI) factoring in net profit and all project expenses.
Total monetary returns generated from the initiative
All costs: media spend, personnel, creative, and software
Net return relative to total investment
Total capital gain
Return on Investment (ROI) is the universal metric for evaluating financial efficiency. Unlike ROAS, ROI looks at the complete cost structure to reveal true bottom-line profitability.
Subtract your total investment costs from total revenue/gain to find net profit, then divide by total cost and multiply by 100 to get the percentage.
Scenario: You invest $4,000 in an email marketing overhaul and generate $10,000 in net sales.
Enter the gross revenue generated alongside all associated project costs. The engine computes your percentage ROI and net profit dollar amount.
Combine complementary calculators and checkers to optimize your entire campaign.
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Calculate gross and net profit margins to price marketing campaigns and products accurately.
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Calculate holistic marketing campaign ROI including media spend and creative agency fees.