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Calculate target ROAS (tROAS) and evaluate campaign profitability on Google Search and Shopping.
Total sales reported from Google Ads tag
Media spend billed by Google
400.0% gross revenue returned per ad dollar spent
Positive campaign margin
Google Ads ROAS Calculator measures how effectively your Google Search, PMax, and Shopping campaigns convert ad clicks into sales.
Enter total conversion value and Google spend to calculate your return multiple and profit margin.
Combine complementary calculators and checkers to optimize your entire campaign.
Calculate Return on Ad Spend (ROAS) to evaluate paid advertising profitability across Google, Meta, and TikTok.
Calculate recommended daily budgets and monthly spend caps for Google Ads campaigns.
Calculate Cost Per Acquisition (CPA) and evaluate Target CPA (tCPA) bidding efficiency.