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Estimate Customer Lifetime Value (LTV) based on purchase frequency and customer retention.
Average spend per order
Number of repeat orders per year
Average years customer stays active
Total anticipated gross revenue over 3 year lifespan
4 purchases/yr at $80.00 average order
Customer Lifetime Value (LTV or CLV) represents the monetary value of maintaining ongoing customer relationships.
Multiply average basket size by the purchases per year, then multiply by average retention in years.
Scenario: Customers spend $80 per order, buy 4 times per year, and remain active for 3 years.
Input basket size, yearly order cadence, and active lifespan. The engine projects your annual and lifetime value metrics.
Combine complementary calculators and checkers to optimize your entire campaign.
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