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Calculate Advertising Cost of Sales (ACOS), Total ACOS (TACOS), Break-Even ACOS, Break-Even ROAS, Organic Revenue Share, and net profit after ads.
Zero fabricated metrics. Every output is backed by configurable marketplace fee schedules, SSRF-safe public metadata, or your verified Seller CSV/manual inputs.
The Marketplace Ads ROAS, ACOS & TACOS Calculator gives media buyers and marketplace sellers complete clarity on whether paid ads are generating true bottom-line profit or eating into organic margin.
Compares your advertising spend against both direct ad-attributed sales (ACOS) and total store-wide organic + paid revenue (TACOS), benchmarked against your pre-ad contribution margin.
Input your Ad Spend, Ad-Attributed Sales, Total Store Revenue, Impressions, Clicks, Ad Orders, and Pre-Ad Gross Margin %. The calculator outputs ROAS, ACOS, TACOS, Break-Even thresholds, CPC/CTR/CVR, and net dollar profit after ad spend.
Combine complementary calculators and checkers to optimize your entire campaign.
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