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Model multi-stage marketing funnels from impressions and clicks down to paying customers.
Total ad or content impressions
Percentage who click to website
Visitors who submit contact info
Leads who become paying customers
Bottom of funnel conversions
2.00% CTR
10.00% Lead capture rate
A Funnel Calculator reveals exact drop-off points across your growth engine.
Calculates progressive drop-off through each tier of your marketing and sales funnel.
Scenario: 50,000 impressions at 2% CTR = 1,000 visitors. 10% lead rate = 100 leads. 20% sales rate = 20 customers.
Input volume and conversion rates across stages to see end-to-end client yield.
Combine complementary calculators and checkers to optimize your entire campaign.
Calculate Conversion Rate (CVR) for landing pages, forms, and e-commerce stores.
Calculate the exact monetary value of an inbound lead based on sales close rates and deal sizes.
Forecast sales revenue based on website traffic, conversion rate, and average order value.