What is a good Instagram engagement rate?

Social Media

Instagram Engagement Calculator

Calculate Instagram engagement rate based on likes, comments, and follower count.

Follower Count

Average Likes

Average Comments

Average Shares

Engagement RateHigh

4.77%

Percentage of followers interacting per post

Total Interactions Per Post

715

650 likes + 45 comments + 20 shares

Industry Benchmark Status

High

Average across social platforms is 1.5% - 3.5%

Insight: An engagement rate of 4.77% across 15,000 followers is considered High for social media marketing.

Instagram Engagement Calculator measures the interaction density of any Instagram account.

Formula & Mathematical Methodology

Engagement Rate = ((Likes + Comments) / Followers) * 100

Calculates the percentage of followers actively liking and commenting on content.

Accounts with under 10k followers typically have higher engagement rates (4%-8%) than mega-influencers (1%-2%).

Between 1.5% and 3.5% is average; 3.5% to 6% is high; above 6% is viral tier.

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