What is a good engagement rate on TikTok?

Social Media

TikTok Engagement Calculator

Calculate TikTok engagement rate factoring in video views, likes, shares, and comments.

Follower Count

Average Likes

Average Comments

Average Shares

Engagement RateHigh

4.77%

Percentage of followers interacting per post

Total Interactions Per Post

715

650 likes + 45 comments + 20 shares

Industry Benchmark Status

High

Average across social platforms is 1.5% - 3.5%

Insight: An engagement rate of 4.77% across 15,000 followers is considered High for social media marketing.

TikTok Engagement Calculator evaluates creator interaction density across videos.

Formula & Mathematical Methodology

TikTok Engagement Rate = ((Likes + Comments + Shares) / Followers) * 100

Sums likes, comments, and shares divided by follower count.

Shares are weighted most heavily by the TikTok algorithm as a signal of high viral value.

Average TikTok engagement ranges from 4% to 9%, significantly higher than traditional social networks.

Combine complementary calculators and checkers to optimize your entire campaign.

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