What is an acceptable monthly SaaS churn rate?

Marketing Calculators

SaaS MRR, Churn Rate & LTV/CAC Ratio Calculator

Calculate Monthly Recurring Revenue (MRR), customer churn percentage, lifetime value, and LTV to CAC health ratio.

SaaS MRR, Churn Rate & LTV/CAC Ratio Calculator

Active Subscribers

Average Revenue Per User (ARPU $)

Monthly Churn Rate (%)

Customer Acquisition Cost (CAC $)

Monthly Recurring (MRR)

$58,800

ARR: $705,600/yr

Customer Lifetime Value

$1,400

Avg Lifetime: 28.6 Months

LTV : CAC Ratio

7.8x

Healthy SaaS benchmark ≥ 3.0x

CAC Payback Time

3.7 Mo

Target ≤ 12 months

What is the SaaS MRR, Churn Rate & LTV/CAC Ratio Calculator?

The SaaS MRR, Churn Rate & LTV/CAC Ratio Calculator evaluates recurring revenue sustainability and capital efficiency for digital subscription businesses.

How Does It Work?

Combines active subscribers, ARPU, monthly logo churn, and acquisition costs to compute lifetime value and payback velocity.

Expert Tips & Best Practices

Target an LTV:CAC ratio of at least 3:1; ratios under 1:1 represent rapid cash burn, while above 5:1 indicates under-investment in growth.
Aim for a CAC payback period under 12 months for healthy bootstrapping and seed-stage SaaS fundraising.

Frequently Asked Questions

Top-tier B2B SaaS benchmarks aim for <1% monthly churn (with net negative revenue churn), while B2C SaaS typically ranges between 3% and 5%.

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